Customers are more educated than ever before and the financial services world is more transparent than ever before. Your challenges as a financial advisor have never been greater. The good news is that there is also more information than ever before to help you manage client expectations, make solid recommendations and gain emotional engagement with customers despite the analytics of financial planning.
Grow Your Practice Using Trusted Tools
You base your recommendations on reliable sources of data, while clients are basing their decisions on emotion. Using well-known software like NaviPlan, MoneyPlanPro and Morningstar Advisor Workstation with your clients helps build trust with them and solidify your recommendations. But, the emotional piece of investment planning can be left by the wayside when it comes to using these popular software programs. However, there are several other turnkey tools that you can easily incorporate into your practice, adding value to your recommendations.
Programs designed specifically about topics like charitable giving needs or healthcare needs can help you address the emotional aspect of planning clients are seeking. Plus, these types of tools can help you start asset discovery conversations, include more family members in legacy planning discussions, and ultimately grow assets in your practice.
Health, Wealth, and Family Are Connected
Explore the options these tools can offer to see how they can benefit your practice and your clients. The benefit to you? You don’t have to do the time-consuming research and analysis – but, you get all of the credit! Plus –even better – these tools can help you maintain a fiduciary standard with your clients. Start with a
demo of our Genivity Planning Tool. It captures generational health history to help you make more informed investment recommendations to clients and their families.
